Hi, Andrew Bell with you. We’ve just witnessed one of the most remarkable days in Gold Coast real estate history—The Event 2025, held last Monday, January 27.
First, I want to extend my heartfelt thanks to everyone who has reached out via phone, text, or email with your kind words of congratulations. I’ve been overwhelmed by the generosity of your messages, receiving them from all corners of Australia and even internationally. The Event has long been regarded by national media as the property market’s litmus test at the start of each year, though this year saw some mixed signals as other agencies attempted to replicate its success.
The results speak for themselves—The Event 2025 generated $120 million in sales, ranging from a $55,000 block of land on Russell Island to multiple properties selling between $4 million and $5 million, with one nearing double-digit millions. More than 2,300 people attended our auction room, with most properties attracting three to four bidders. The success rate was unmatched by any other real estate office on the Gold Coast that week, reinforcing the power of The Event.
Following this, I was asked to write an article on what I’ve learned from The Event 2025. Simply put, while the market has shifted from the boom of the past four years, a fundamental truth remains: there are still more buyers than sellers—buyers are just approaching the market differently. In times like these, technical skill in auctions becomes crucial. During a boom, demand alone drives sales, but in a more balanced market, success requires a completely different approach.
At Ray White Surfers Paradise, we live and breathe auctions year-round. Many agents conduct them sporadically, but our deep expertise is what sets us apart. It’s like golf—anyone can hit a good shot now and then, but only those who practice consistently achieve great results. This is why our outcomes stand above the rest.
That said, we don’t dwell on success for long. With The Event now behind us, our focus shifts to the future. Demand remains strong—December and January brought an influx of buyers, yet we had only 112 properties available to meet their needs. This is why we’re immediately launching what I call The Slipstream Auction—building on The Event’s momentum to create another powerful opportunity for sellers.
Starting in late February, this program will leverage the strong buyer interest, confidence, and goodwill generated by The Event while attracting new buyers through targeted marketing. If you or someone you know is considering selling on the Gold Coast, now is the time to act. Regardless of location or property type—whether residential, commercial, or industrial—every property is special to us, and we are here to help you achieve the best possible outcome.
In the next edition of eNews, I’ll return with key market insights. 2025 is shaping up to be a fascinating year, and staying informed is critical for making sound property decisions.
Additionally, we’ll soon be transitioning to a new platform for our updates. We’ll be in touch to ensure you continue receiving our latest market insights and property news.
I hope 2025 has started just as you envisioned, and that the year ahead brings success, fulfilment, and great decisions that shape your journey in the best way possible.
Warmest regards,
Andrew Bell
Warm Regards,
Andrew Bell, OAM
Chairman
The Ray White Surfers Paradise Group
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