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Little Ray of Giving: 10 Years of Spreading Christmas Joy

By Marketing RWSP

This morning, we proudly sent off bags and bags of goods and Christmas presents to the Salvation Army as part of our Little Ray of Giving appeal. For over 10 years, Ray White Surfers Paradise Group has partnered with The Salvos to help make Christmas brighter for families across the Gold Coast, and today was no exception.

The holiday season is a time for warmth, generosity, and coming together as a community. While it’s easy to get swept up in the festivities, we know that for many, this time of year can be challenging. That’s why the Little Ray of Giving initiative holds a special place in our hearts. It’s a chance for us all to contribute to something bigger – to ensure that no family goes without and that everyone can experience the joy and hope that Christmas brings.

Over the past decade, we’ve watched with gratitude as our community has come together to support this cause. Each donation, no matter how big or small, has made an incredible impact. From toys for children to essential goods for those struggling with the rising cost of living, these contributions help The Salvation Army deliver support where it’s needed most.

This morning’s donation collection was a heartwarming reminder of the power of collective kindness. Seeing the mountain of gifts and supplies ready to be distributed across the Gold Coast filled us with pride and appreciation. We know that thanks to this effort, many families will wake up on Christmas morning with smiles on their faces and a sense of joy that might otherwise have been missing.

The Salvation Army has long been a beacon of hope for those facing difficult times. Their tireless work supports people experiencing financial hardship, homelessness, and personal crises. As we hand over our donations today, we are reminded that community support truly does change lives.

We want to extend our deepest thanks to everyone who contributed to this year’s appeal. Whether you donated a gift, essential items, or simply shared the message, your generosity is making a real difference. The spirit of giving is alive and well on the Gold Coast, and together, we’re spreading hope and joy where it’s needed most.

As the holiday season continues, let’s keep the spirit of the Little Ray of Giving close to our hearts. Every act of kindness, no matter how small, helps create a ripple of goodwill that touches lives in ways we may never fully see. Here’s to a joyful, compassionate, and bright Christmas for all.

Thank you for supporting Little Ray of Giving. Here’s to another decade of making a difference, together.


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