A Record Finish to 2024 – What’s Next for the Gold Coast Market?

A Record Finish to 2024 – What’s Next for the Gold Coast Market?

Hi, Andrew Bell with you.

It’s been an incredible close to the 2024 real estate market, and we’re now preparing for the launch of the spectacular Event 2025.

In the past two weeks — between our final in-room auction on Thursday, December 5th, and our onsite auctions on Saturday, December 7th — we sold 12 out of the 13 properties under the hammer. That’s an impressive 92.3% success rate.

The properties ranged in price, with the lowest sale at $1,090,000 and the highest at $9,050,000. What stood out was the level of competition: more than 50% of the properties had over five registered bidders, and one property recorded 12 registered bidders.

Key Insights from Our Final Auctions

1. Effective Marketing is Crucial
   A comprehensive marketing campaign that covers all avenues is essential to capture every potential buyer. While there’s still a solid pool of active buyers, many sales are now being driven by passive buyers — those who aren’t actively looking but are drawn in by the right marketing approach.
2. Auctions Deliver Superior Results
   Auctions are outperforming private treaty sales, both in terms of selling time and achieving the highest sale price. Competitive bidding at auction creates urgency and drives prices up in a way that private treaty sales cannot.
3. The Value of Auction Specialists
   Skilled auction agents who specialise in this field year-round are achieving remarkable results for their sellers. While the national auction success rate has hovered around 50% in recent months — still better than private treaty sales — experienced agents are consistently delivering exceptional outcomes.

Looking Ahead to 2025

We’re entering a dynamic year, with factors such as the upcoming Federal Election and international events — particularly in the Middle East — set to influence the market. Experienced sellers are seizing the opportunity to sell before these potential disruptions, contributing to the current flurry of sales and underscoring the significance of The Event 2025.

The marketing campaign for The Event 2025 kicks off in just over a week. If you’re considering selling, there’s still time to be part of this program — details are on your screen now.

Strong Demand for the Gold Coast

Accommodation bookings for January are already robust, and my contacts at the Gold Coast Airport are reporting a surge in inbound arrivals. This strong finish to 2024 reflects the continued appetite for Gold Coast properties.

Next week, we’ll officially launch The Event 2025, while additional properties will come online over the Christmas and New Year period. This year, we’ve carefully vetted sellers to ensure we’re presenting properties from those genuinely committed to selling, rather than those testing the market.

Stay Tuned for Our Boxing Day E-news

Our next e-newsletter is scheduled for release on Boxing Day — perfect timing as many of you relax post-Christmas, perhaps enjoying the start of the Test Match. This edition will feature all the properties included in The Event 2025. Be sure to mark your calendar for the auction itself on Monday, January 27th, 2025, at the Royal Pines Resort, Benowa.

Wishing You a Merry Christmas

Though it feels a little early, on behalf of the entire Ray White Surfers Paradise team — from residential sales to commercial sales, project marketing, and property management — I want to wish you a heartfelt Merry Christmas. In our fast-paced world, this season is a wonderful reminder to cherish time with family and friends.

From the longest-running and most successful real estate office on the Gold Coast, we hope you take this time to reconnect, mend bridges, and share some love.

I’ll be back with you on Boxing Day.

Warm Regards,

Andrew Bell, OAM
Chairman
The Ray White Surfers Paradise Group

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